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Managing Successful Multinational UX Research
What if your target users are all over the world and your UX group is here in the U.S.? TecEd’s multinational clients need to conduct user research with more than American audiences, but what's the best way to do this? Although our goal—rigorous high-quality research that yields rich insights—applies to most UX research, many of [...]
What Are the Challenges of Mobile App Localization? Part Four
An International Localization Case Study: Final Part Four What are the requirements for a mobile app to be successful in multiple languages? This is the fourth post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, SalesConnect, for [...]
What Are the Challenges of Mobile App Localization? Part Three
An International Localization Case Study in Four Parts; Part Three What are the requirements for a mobile app to be successful in multiple languages? This is the third post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, [...]
What Are the Challenges of Mobile App Localization? Part Two
An International Localization Case Study in Four Parts; Part Two What are the requirements for a mobile app to be successful in multiple languages? This is the second post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, [...]
What are the Challenges of Mobile App Localization? Part One
An International Localization Case Study in Four Parts What are the requirements for a mobile app to be successful in multiple languages? Beginning with this post, we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, SalesConnect, for its internal sales [...]
Usability Insights Made Easy with Crazy Egg
Usability Insights: Crazy Egg When I first heard about a tool called “Crazy Egg,” I thought maybe I’d logged into the wrong webinar. But when the presenter started talking about how she’d used Crazy Egg to make decisions about placing strategic content on their site, I perked up. By the end, I’d signed up for [...]
UX and ROTI: What’s Your Return on Testing Investment Success Story?
What’s the value of a website or application with a great user experience? This compelling question should be driving all product launch strategies. The answer could be worth a half-million dollars. When TecEd presented at the 2011 Internet User Experience Conference in Ann Arbor, Michigan, we explored this very question which is still relevant today. [...]