Focus Groups and Usability Testing: Yes There is a Difference
Focus Groups vs. Usability Testing In our work with clients from a range of industries, we’ve often picked up on an understandable confusion between the definition of the terms “Focus Groups” and “Usability Testing.” In some cases, we hear people using the two terms interchangeably, as if they have the same meaning. This confusion is [...]
Why Wear the User’s Hat? 3 Reasons to Perform Heuristic Evaluation
Heuristic Evaluation is Worth It Performing a heuristic evaluation is a low-cost, time-efficient technique for discovering usability problems in a product user interface. Evaluators examine the interface, comparing its design to a list of heuristics, or usability guidelines. Technology developers want their products to be successful. The goal is to deliver an application that increases [...]
When “UX” Really Means “User Expectations”
Real User Expectations I recently attended the 2013 Digital Day event sponsored by Adcraft Club of Detroit. Held last week, the keynote speaker was John Battelle, Federated Media’s Chairman and CEO and multiple digital entrepreneur who helped launch Wired magazine. Battelle’s remarks covered a lot of ground: from the origins of the banner ad (first [...]