Jumping on a User Experience Carousel Ride
Effective Home Page Carousels The ubiquitous carousel appears on most of today’s business websites. A carousel is the large banner of scrolling images usually taking up a home page’s most valuable “real estate” – at the top, or “above the fold,” of the website. As an example, see our own home page carousel. The large [...]
The Wisdom of Integrating Branding and User Research
What is a Brand? A generally accepted definition of the term “brand” is “the emotional relationship a product, company, organization or even person has with their customers, audiences, consumers, and larger community.” This is a definition modified from several sources including Marketingspot. In terms of the brand of a product, application or website, a brand [...]
The UX Myth of “Do it Yourself” Usability Testing
UX Myth Explained Earlier this year, .Net magazine posted an article that takes a close look at several myths often associated with usability testing. The article offers insight into five commonly held misconceptions about usability testing. As the article notes, usability testing of a product, application or website is by far the most widely used [...]