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Managing Successful Multinational UX Research
What if your target users are all over the world and your UX group is here in the U.S.? TecEd’s multinational clients need to conduct user research with more than American audiences, but what's the best way to do this? Although our goal—rigorous high-quality research that yields rich insights—applies to most UX research, many of [...]
What Are the Challenges of Mobile App Localization? Part Two
An International Localization Case Study in Four Parts; Part Two What are the requirements for a mobile app to be successful in multiple languages? This is the second post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, [...]
The Wisdom of Integrating Branding and User Research
What is a Brand? A generally accepted definition of the term “brand” is “the emotional relationship a product, company, organization or even person has with their customers, audiences, consumers, and larger community.” This is a definition modified from several sources including Marketingspot. In terms of the brand of a product, application or website, a brand [...]