UX and ROTI: What’s Your Return on Testing Investment Success Story?
June 26, 2013
What’s the value of a website or application with a great user experience? This compelling question should be driving all product launch strategies. The answer could be worth a half-million dollars. When TecEd presented at the 2011 Internet User Experience Conference in Ann Arbor, Michigan, we explored this very question which is still relevant today. [...]